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Creative

How To Find Inspiration Without Copying

Get inspired but beware of being a copycat. Yes, we’ve all been there. Stuck. Feeling uninspired. Not getting anywhere with a project or campaign. Procrastinating… These days, innovation seems like a relative term. Is anything brand-new? Is a great idea really that great? And is it a new idea or does it transpire from something (or someone) else?

Posted by
Lizanne Loots
Creative

How To Separate Your Brand From The Competition

If you want to be cutting-edge and forward-thinking, your brand needs to be innovative and have a strong brand identity in place. Every brand aims to separate itself from its competition, but the question is how?

Posted by
Lizanne Loots
Creative

How To Create Synergy When Working With An Agency

Choosing the right creative partner and marketing agency can be a difficult task. But once you’ve found the right agency – you won’t regret it! To ensure the best working relationship between your internal team and the agency, we have the following advice.

Posted by
Lizanne Loots
Creative

Why Creativity Should Form Part of Your Marketing Strategy

Creativity and marketing mean very different things. But what happens if these two fundamental departments work together?! In this blog, we’ll discuss the value of a good strategy accompanied by an innovative implementation plan. Because when marketing and creativity meet, we believe a business success story is about to unfold.

Posted by
Lizanne Loots
Creative

The Difference Between a Good and an Excellent Brand

The cut-throat competition and competitive marketplace demands an excellent brand, and not just a good one. But how can you ensure that your brand is considered excellent?

Posted by
Lizanne Loots
Digital Marketing

How To Communicate Effectively To Your Ideal Client

When you are trying to reach a new client or customer, you ultimately want to grab their attention, be recognised, remembered, and form a connection with the potential new customer or client. This is possible with creative communication.

Posted by
Lizanne Loots

@ElasticThemes