We completely reimagined the Lifecycle Software brand, from the ground up. Our work included crafting a dynamic new logo, establishing a bold tone of voice, and developing a comprehensive brand guide that sets a new standard in the telecom industry. Where most telecom brands blend into a sea of sameness, Lifecycle Software now boldly disrupts the norm, standing out with a cutting-edge, distinctive identity that commands attention. This project earned us a prestigious Gold Award at the globally recognized Transform MEA 2024 Awards.