How To Separate Your Brand From The Competition

Post by 
Lizanne Loots
June 7, 2022
Pink asterisk design on a charcoal background

If you want to be cutting-edge and forward-thinking, your brand needs to be innovative and have a strong brand identity in place. Every brand aims to separate itself from its competition, but the question is how? 

Separating your brand from its competition can be done when the below steps are followed. 

#1 Branding 

We always focus on branding when a new client comes on board, as this forms the foundation of your brand. Branding done right means it’s unique, recognizable, simple, communicates the right message, and differentiates you.  Although branding is the foundation of how you can separate yourself in the market, you still need a marketing strategy to ensure you reach your ideal client.  

Click here to view our portfolio of recent rebrands.  

#2 Choose your niche 

Defining your niche, allows you to market your brand better. You fill a gap within the market - now communicate that to your potential customers. What makes your product or service different? 

Before you can do this, you need to know what your customers need. Then you can tailor your offerings to ensure you go above and beyond to meet their needs. Knowing what’s your niche will also create trust between you and your prospective customer as they feel like you’re the leader in this field, you’re experienced, and focus on specific pain points – while other brands may want to fill too many gaps in the industry and end up as a jack of all trades, master of none. 

#3 Clearly understand your target market

Do you know the pain points your customer or client is experiencing? Do you know what is the best way to service them? If a customer or client feels like you understand their needs, it’ll promote trust, as well as provide you with better ways to market your service offering. 

#4 Provide solutions 

Ideally, every customer is looking for a brand to address and solve their challenges. By mapping out the challenges your audience faces and truly satisfying and solving these challenges, you will be able to stand out in the crowd of providers.

Find the pain points. Provide solutions. Stand out. 😉 

#5 USP 

USP stands for Unique Selling Point, and this essentially involves highlighting the unique factors you offer to differentiate yourself from competitors. By emphasising this factor, you’ll immediately draw attention to your brand offerings. 

Unsure about what’s your unique selling point? How to find your USP: 

Look at reviews from current customers. What do they enjoy about your product or service offering? What is your niche? What pain points do you solve? 

Using your USP consistently in your marketing communications, you’re making it easy for prospects to separate you from your competition. 


In a world where new businesses are born every second, it’s important to have a strong brand foundation, a niche offering, an understanding of what your customers or clients need from you and highlighting your unique selling points. By following these steps, you’ll stand out from your competition, especially when you use these steps as part of marketing your brand. 

Let us know if you need some extra help to separate your brand: 


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