Muscle Armour

When NPL launched their new all-in-one recovery, strength and performance product we knew we had to pull out all the stops for the launch video. The concept focuses on split screen dynamics, with the idea that when you take Muscle Armour you become unbreakable. We juxtaposed everyday gym scenarios with heavy duty industrial or animalistic comparisons. The result was a powerful launch promo that showed the raw power and strength achievable when taking NPL Muscle Armour.