TransMedia Dynamics (TMD) stands at the forefront of media asset management with its flagship solution, Mediaflex® - Unified Media Services (UMS), revolutionising the handling of digital and physical assets across the media industry. For their rebrand, we centered on the concept of the hexagon, the most efficient geometric shape for storage. This inspired the new logo, with the letters within the brand mark aligning to the hexagon, creating a distinctive and cohesive design. The visual identity extended this concept, featuring custom 3D hexagon modules that symbolize both secure storage and the safeguarding of invaluable assets. The resulting identity is vibrant, playful, and radiates an edgy tech aesthetic—a standout rebrand that remains one of our favourites to date.
