Digital Marketing

When you are trying to reach a new client or customer, you ultimately want to grab their attention, be recognised, remembered, and form a connection with the potential new customer or client. This is possible with creative communication.

If you want to stay ahead of the curve with your marketing efforts this year, you need to understand what social media trends are predicted for this year! 

How understanding the Facebook algorithm can enhance your customers experience.

E-mail marketing is alive! According to a research study from Marketing Sherpa, 72% of people prefer to be contacted via e-mail. It’s also a marketing tactic that is cost-effective, and “gives you more control” than social media platforms.

Most people start to grasp the importance of content marketing, but that doesn’t mean that the task of implementing a content strategy, gets any easier. It’s a big (and daunting) task to consistently produce high-quality content that results in memorable brand recall and high engagement. Most content creators and marketers get to a point where they feel stuck, uninspired, and stressed out.

Digital Marketing can be highly effective if you understand how it works and how to measure the success of each campaign. It can also be a waste of budget if there’s not strategic thinking behind the campaigns, creative assets, messaging and targeting.