MACH Brand Identity

We reimagined MACH’s brand identity to establish them as a forward-thinking global company at the forefront of innovation. The new visual identity is rooted in simplicity, elegance, and sophistication. Inspired by the geometry of the brand mark, we extended this concept into a system of clean, gradient-based geometric shapes, creating distinctive and instantly recognisable backgrounds. This cohesive approach not only differentiates MACH from competitors but also positions them as trailblazers in their industry, ensuring their brand resonates as a leader in innovation.

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Category
Branding
Client
MACH
Release
November 2024
CREDITS
CLIENT: MACH
YEAR: 2023
CREATIVE DIRECTOR: Waldo Buchner
ART DIRECTOR: Chris Savides
DESIGNERS: Coenraad Sutton | Linel Louw